We worked with the City of Santa Monica, CycleHop and hulu to organize a successful press and community launch event with key guest speakers including Mayor Kevin McKeown.
We are engaged in a post-launch social media marketing and engagement strategy that includes three topic-driven blog posts, nearly 100 posts using various social media platform and three topic themed videos that showcase Breeze to the community.
Breeze Bike Share is just one way Santa Monica is working to improve the community’s quality of life and encourage a healthy lifestyle. Bike share is a natural progression for the city that has shown consistent leadership in promoting sustainability since it first adopted its Sustainable City Plan 21 years ago. The Breeze Bike Share network is strategically designed to connect residents, the city’s workforce, and visitors with existing transit; to support first-last mile connections; and will feature hubs at all three Santa Monica EXPO Light Rail stations, making for an easy connection to the train when it opens next spring.
