Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair. Color care without compromise is the POWER OF PUREOLOGY. We created our customized, high performance formulas while caring for our planet and animals with beauty and integrity in mind. As the pioneer of PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE® formulas, we strive to make women feel beautiful with good-for-you hair care.
Pureology’s Commitment To Sustainability
#BeautywithPurpose
Our commitment to sustainability and reducing our carbon footprint is clear in our formulas’ ingredients, our packaging’s raw materials and our products’ effects on the environment during and after use. Our success is not only defined by superior product performance, but also in the way our products are created and recycled.
What we’ve accomplished
- Our shampoo and conditioner bottles, excluding cap, are created with 95% post-consumer recycled materials
- Products and printed materials use up to 50% PCR materials and FSC paper stock
- We’ve minimized our use of secondary packaging, with cartons we do have being made of 100% recycled fibers
- Reduced the amount of water needed per batch in our manufacturing processes
- Reduced utility energy consumption per bottle
- Reduced waste during the filling and packaging process
- We use FDA-approved plastics for unparalleled safety and environmental sustainability
Leak-free bottle cap & no more plastic wrapper
- Our shampoo and conditioner bottle caps now have an extra tight seal that is leak-free and ready for shipping
- We removed the plastic wrapper on our shampoos and conditioners to save plastic and allow customers to smell our luxurious fragrances in-salon
Join the movement by incorporating these ideas into habits:
- Add meatless, plant-based meals into your diet to make a positive impact on the environment
- Run only full loads in washing machines and choose an energy-efficient mode
- Fix leaky faucets and toilets & install high-efficiency faucets and toilets
- Fit low-flow attachments to faucets to save a massive 70% of water
- Rinse out and recycle empty Pureology bottles to minimize waste in our landfills
- Use energy-efficient lighting, laundry machines, heating/cooling systems and styling tools
