VERITY is bringing the circular economy to the personal care and beauty industry – the same industry that produces over 120B units of packaging annually, most of which being plastic and non-recyclable. In fact, over 80B units of packaging annually produced in the industry are plastic, and the sad reality is that only 9% of plastic gets recycled. All that plastic in your bathroom, on the counter, in the medicine cabinet, in the shower is rarely getting recycled. Metals like stainless steel and aluminum on the other hand get recycled up to 90% of the time.

VERITY is here to make an impact by designing and distributing reusable metal containers for the beauty and personal care industry. VERITY’s stainless steel and aluminum packaging components are thoughtfully and intentionally designed to contribute to a more sustainable and circular future. Their packaging is designed to be reused over and over again, yet still fully recyclable at its end-of-life. VERITY’s plastic-free vessels are here to end the reliance on single-use plastics in the industry and make circular packaging accessible and approachable to brands in this sector.

VERITY is passionate about being radically transparent and sharing knowledge to support brands on their journey to transition out of single-use plastics.