Major Food Chains and Packaging Companies Initiate Innovative Recycling Campaign in New York City

Starbucks Leads Coalition by Announcing a 15 Store Pilot Test in Manhattan

New York City - July 8, 2009 - Global Green’s Coalition for Resource Recovery, convened 80 participants for a “value chain caucus” aimed at diverting prepared food packaging from the nation’s landfills.

Quick Service Restaurants (QSRs) including Burger King and McDonald’s provider, Havi Global Solutions, and coffee purveyors Starbucks and Canada’s Tim Horton’s joined with paper products suppliers MeadWestvaco, International Paper, Durobag, Interstate Container, Solo Cup, Dopaco, Huhtamaki, GA Pacific, and Pactiv to discuss how to make their cups, cartons, bags, and boxes readily recyclable.

They were joined by recyclable waste collector Action Carting and leading “urban forester” Pratt Industries who’ve collaborated with Western Michigan University to devise a testing method to certify paper products as recyclable on a scale equivalent to corrugated boxes, the most frequently recycled resource in the U.S.

“Many if not most beverage cups, containers, wraps and other packaging contain waxes and coatings that inhibit repulping of packaging,” explained Joel Kendrick, ”he further clarified, “so that’s why we are using the Fiber Box Association’s Wax Alternative Protocol to certify packaging for purposes of this new effort.”

CORR’s Annie White further explained, “Food packaging items that can pass a Fiber Box Association Protocol for determining compatibility as recycled feedstocks with old corrugated containers have a value in excess of their collection cost, and shouldn’t be land filled. By designing for recycling and with simple systems for consumer participation in recycling, the nation’s 6 million tons of paper cups, cartons, clam shells, and bags can all be reclaimed and recycled.”

The Manhattan meeting followed a Recyclable Cup Summit arranged by Starbucks at their Seattle headquarters last month. Characterized as a step toward keeping their promise to promote recycling of their iconic coffee cup and other food and beverage packaging, Starbucks’ Jim Hanna announced that a first trial with 15 of the Company’s stores will ask customers to assist by pre-sorting their cups in specially designed receptacles.

Durobag is designing special recyclable paper bin liners in which spent cups can be collected. The bags of spent cups will then be bundled with flattened cardboard boxes. Nightly collections to be carried out by Action Carting company’s supervisors will be taken directly to Pratt Industries Staten Island recycling plant where they’ll be repulped and recycled into new corrugated boxes. Although we are only in the exploratory stages of this trial with Global Green, we're excited that Starbucks has chosen Pratt Industries' mill on Staten Island to test the runnability and fiber strength of their coffee cups," said Pratt Paper Division President Austin Davey.

Starbucks’ Jim Hanna explained that traditional waste handling in New York City is very expensive as there are no regional landfills, and thus refuse is railed over 500 miles to dumps in outlying states. Diverting food packaging for recycling will reduce the incumbent energy, greenhouse gases, labor, and air pollution common to this practice. Hanna says, “These cups, that were recently made from virgin wood pulp can have 5 more productive lifecycles.”

Global Green's CoRR Project is advancing solutions to global warming and resource consumption by finding ways to reduce waste and recapture the remaining ‘trash’ to find a useful life,” said Matt Petersen, Global Green’s President and CEO. “Given all ecosystems are in collapse, we need to move quickly to mobilize government, business, and citizens to leave a radically smaller footprint.” Starbucks’ Jim Hanna stated. “We are pleased to do the pilot with Global Green CoRR with whom we have worked on climate change in the past.

The quick service packaging recycling project is but one of several of Global Green USA’s Coalition for Resource Recovery dedicated to generating business value through creating a sustainable, zero waste New York City. Coalition members include: Action Carting, Chemol, Durobag, International Paper, Interstate Container, Plasma Waste Recycling, Pratt Industries, Spectra-Kote, Starbucks Coffee Company, Tomra, and Western Michigan University.

The Coalition for Resource Recovery is a project of Global Green USA. For more information, please contact: Annie White, Director, Coalition for Resource Recovery at awhite@globalgreen.org or 347-271-0243.